The brand

The toy market in India is rapidly evolving. New characters, new materials are changing the face of the traditional toy market in India at a rapid pace. Since 1994, ‘Lovely Toys’ has been at the forefront of this ever-evolving toy landscape through its state-of-the-art products developed with Love, Care, Empathy, and Responsibility. Amidst the stiff competition from global as well as Indian players, ‘Lovely Toys’ has established a strong foothold due to its trust and ethical business practices for the past two decades.

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